Having two facilitators is also a solid option, just like many awards shows or newscasts. Our Mercedes-Benz client leveraged its charismatic head of communications as showrunner this week to wonderful effect. Plan to have a dynamic moderator who can emcee the meeting, introducing speakers and managing transitions. Within that macro context, remember to surprise them from time to time as well! Set the stage by addressing potential questions at the top of the presentation such as: How can the audience ask questions? Does everybody need to mute themselves? Will I score a heart emoji for following along? Provide a compelling run of show upfront so the audience will vibe with you about when key topics will be covered and understand when breaks will happen. Participants will enjoy changes of pace, pops of visual illustration and even moments to bask in the footlights with you as you Fosse-fy a generally mundane medium. Make sure your session’s flow format draws people in and provides fabulous variety. Some meeting maestros forget the most basic outline and neglect flourishes to imbue a session with levers and levity that will keep them engaged and entertained. In my time outside of work, I love nothing more than executive producing theatrical shows and short films, and lots of what I’ve summoned in these crafts has become prescient in today’s environment of presenting to at-home viewers. These tips from showbusiness can show you mean business.Įmbed a Storytelling Logline with Moments of Improv Instead of keeping our audience adrift in withering watercooler clichés of unsuccessful muting, dimly lit faces and horrifying handoffs, let’s harness our role as producers with a sink-our-teeth-in-it approach. Next time someone says, “Oh, let’s just do a Zoom” (or Hangout or Teams…), let’s remember there are so many creative ways to wield the powers of our palette and proscenium to tell real-time stories. We knew our job was to help clients make money, but who suspected we as communicators would also be wielding our spotlight like theatrical impressarios?
Give em the old razzle dazzle how to#
This week we helped a global automotive company virtually roll out an augmented reality platform to help remote technicians get under the hood of cars located miles away, hot on the heels of helping a high-profile foundation teach hundreds of arts leaders across a month of live studio webinars about how to pivot and publicize new forms of online programming.
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